CUSTOMIZED CREATIVITY AND WRITING WORKSHOPS

Caudron develops customized creativity, writing and storytelling workshops for a wide range of businesses and organizations. Some of workshops she delivers include:

Jump-start Your Creativity In this workshop, participants bring in background material for a creative project. Using the actual goals and objectives of the project, participants will be guided through creativity exercises designed to generate fresh ideas for that project. The techniques covered may include...

Finding Your Client’s Unique Voice: Individual companies, like individual people, have unique personalities. Volvo, for example, is perceived by many consumers to be mature, serious and reliable. Apple, by contrast, is youthful and quirky and defiant – but in a good way. For a marketing campaign to be successful, these “personality” characteristics must be reflected in the copy that’s created for clients. In others words, the voice and tone of a brochure or press release should sound like that company. In this workshop...

Storytelling 101: Today’s business people don’t need any more information. They’re already up to their eyeballs in facts and data and pretty-but-hard-to-decipher Power Point presentations. Instead, what they need is understanding. They need to know what all that information means – to them, their companies, and their customers.

Increasingly, smart business leaders are realizing that simple stories – not high-gloss sales presentations -- are the keys to gaining that understanding. And for good reason. Ever since...